The management and sale of merchandise can sometimes be a burden for event promoters, but when Optimum is in charge, profits are made. Designing a merchandise sales structure similar to our bar management model, we operate off of creativity, transparency in reporting and an animated sales staff that is well-trained and enthusiastic.
Working with the festival marketing team before and during the event, Optimum is prepared to activate new and innovative concepts to showcase event merch and make it a “must have” for all festival-goers. From outfitting key staff and artists, creating displays in the festival feel, strategically placing live models throughout the event and facilitating promos and contests through social media or the event app, our team of sales professionals can move product and maximize revenue.