SnowBall Music Festival is the flagship electronic festival produced by Snowball Ventures. SnowBall began in the Vail Valley, Colorado where it took place for two years. The following year, the music celebration moved to the town of Winter Park, then in 2014, SnowBall was held in the state capital, Denver.
More than 20,000 spectators attend the annual event held each spring. Past musicians include Pretty Lights, Lumineers, The Flaming Lips, Bassnectar, Big Boi, Snoop Dogg, Edward Sharpe & The Magnetic Zeros, STS9, Big Gigantic and Kendrick Lamar.